Daniel Craig Popsicle

Saturday, June 6, 2009

Daniel Craig Popsicle

This picture is from the LA Times article about the Daniel Craig popsicle, issued in Britain for their first ever National Ice Cream month and supposedly immortalising his coming-out-of-the water-scene in Casino Royale ('immortal popsicle' - hmmm.... just a bit of an oxymoron, innit?) - click on the picture to read the article.

Just one question here - why didn't our marketing department think of this? Casino Royale is our movie, we're selling it around the globe, but does our marketing department do anything fun and buzz-worthy with it? If they do, they're keeping it a secret. Only comforting thought for now is that the studio that co-produced it with us, astronomical marketing budget and all, didn't think of something like this either...

Oh, and one more question... Daniel Craig is getting a cut of the revenue from this, isn't he?

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Why bother? (Jan 2008)

First of all, this is NOT a diet blog. No calories counted, no kilos or pounds lost, no quantities of any kind.

My first motivation for this blog was MINDFULNESS: this is part of an overall attempt to be more present in my life, notice what I eat, stop mindless nibbling.
Then of course, there's CURIOSITY: if you are what you eat, what am I? What do I actually eat over a year?
Turns out, while I love food, I don't have a great memory for it. More often than not I have a hard time remembering what I ate yesterday, let alone a week ago. I can only imagine what I subsided on as an undergrad, or when I was living or traveling in odd corners of the world. Looking back, I wish I had some kind of record... So, the fight against FOOD AMNESIA as well as ANTICIPATED FUTURE AMUSEMENT definitely play a part.
Once I decided I would buckle down and do this, like all of two days ago, I started poking around on the web and of course stumbled over Tucker Shaw's endlessly fascinating work, from which I borrowed the title for this blog (Tucker, you're an inspiration!). Tucker also provided the ANTHROPOLOGICAL angle. While I'm less convinced than he is of the value that posterity will place on a record of the varieties of food enjoyed at this time of history on the glorious West Coast, I'm hoping that at least my bright and curious goddaughter in Germany will be intrigued to find out there's more to food in the US of A than McDonalds.

Everything I Ate - Japan

Saturday, June 6, 2009